Why do we borrow a word from the French and use it in the context what we do in wine? Well, there simply isn't a word we know in English that encapsulates the complex summation of factors that go into making wine and at the same time expresses the uniqueness between one place and another.

Why does a wine from one vineyard differ from that next to it, why do wines from here exhibit a greater depth to that wine from just over there.

Terroir, defines the character and difference that makes wine an adventure.